Service as a Rheostat

The living room and den both seemed dim, like they were tired or bored. Plants looked droopy; displayed glass whatnots normally sparkly appeared sleepy. Then it dawned on me! My visiting grandchildren had lowered the slide rheostat on all the wall switches.

Service can be like a rheostat. You turn the light on in your customers by where you set it. Turn the service rheostat to low and customers will feel left in the dark and take the business to a brighter place. Set it in the middle and customers will show up only as long as your offering is unique or your price a super bargain—both short term, high risk competitive strategies.

But, if you set it on high your customers will see you as having the attraction of a beacon and the security of a lighthouse. What you doing to make your service brighten your customers? Light up their your customers life!

Courtesy of Chip Bell (www.chipbell.com and www.taketheirbreathaway.com)

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