My Tree Guy Goes Barefooted!

My Tree Guy Goes Barefooted!

Brand loyalty starts and ends with the physical investment of its caretakers. When Ford turnaround CEO, Alan McNally, was CEO of Boeing, he drove a high-end Lexus. But, once his business address changed from Seattle to Detroit, his car preference changed to a Ford....
Do Your Employees Love Your Brand?

Do Your Employees Love Your Brand?

Shwetha loves HP!  No, that’s not a carving on a school ground tree nor is it a Krylon spray painting on a water tower or overpass.  Shwetha is a support tech operator for Hewlett Packard.  And, her style, behavior and words clearly parade her devotion to the HP brand...
Putting Innovation in Your Brand

Putting Innovation in Your Brand

Branding started as a tool for creating identity.  While marking products to identify the maker is as old as time, our most graphic lesson comes from the Old West.  During the late 1800’s in the Western part of the U.S. where cattle were the primary cash crop, there...