Signing Your Customers

Signing Your Customers

I live on a large lake known for great fishing and boating.  My neighbor put a large sign on the lake side of his boathouse that read: “Put Bimini Top Down.” The sign does more than warn the driver of the boat to lower the aluminum frame supported canvas cover...
Do Your Employees Love Your Brand?

Do Your Employees Love Your Brand?

Shwetha loves HP!  No, that’s not a carving on a school ground tree nor is it a Krylon spray painting on a water tower or overpass.  Shwetha is a support tech operator for Hewlett Packard.  And, her style, behavior and words clearly parade her devotion to the HP brand...