Don’t “Spray and Pray” your customers

Don’t “Spray and Pray” your customers

When I was in combat training years ago, the proper use of combat weapons was obviously on the curriculum. Soldiers spent hours on a rifle range, improving their accuracy. They learned to dissemble a weapon in seconds blindfolded because that might be required for...
Do You Have Too Many Customers?

Do You Have Too Many Customers?

I have a lawn maintenance company that has been taking care of my yard for a few months. I have concluded they have too many customers. I may have to help them out by taking my business to one of their competitors that needs customers.  Here is the backstory...
“…But It’s Not What I Want!”

“…But It’s Not What I Want!”

Sometimes you can find an inspiring graphic on Instagram. One that recently caught my eye was a photo of a young girl in tears. The line at the top of the photo said: “He asked this girl: ‘Are you Hindu, Christian, or Muslim?’” She answered: “I am hungry.” It made me...
Customer Service as Community

Customer Service as Community

Before my grandfather passed away at age eighty-six, I asked him how his era was different from mine. “Our day was harder,” he said, “but happier.” The “harder” part I had expected; the “happier” part surprised me. I asked him for his reason. Looking out across a...
Necessity is the Mother of Customer Co-Creation

Necessity is the Mother of Customer Co-Creation

Necessity is the mother of invention. And few things are more necessary to the success of an organization than customers. Leave that thought on the page and we will return to it very shortly. Napoleon knew that a military force was only as successful as the food it...