Are You a Disrupter?

Are You a Disrupter?

“If I had asked customers what they wanted,” Henry Ford is rumored to have said, “They would have said faster horses.”  Now, before you fire your market research person, it is important to remember Henry Ford’s arrogance about customers also lead him to chide,...
Disrupting Ahead of Your Customer

Disrupting Ahead of Your Customer

“If I had asked people what they wanted,” Henry Ford is rumored to have said, “They would have said faster horses.” Now, before you fire the market research department, it is important to remember Henry Ford’s arrogance about customers also lead him to chide,...