Innovative Service:  Making Your Mark

Innovative Service: Making Your Mark

My nephew came home after his first semester at college sporting a brand new tattoo on his ankle—the Greek letters of his new fraternity! He was very proud of it and eager to show it off. Despite the wintry conditions of the Christmas holidays, he refused to wear...
If Cracker Jack’s Ran Your Customer Service

If Cracker Jack’s Ran Your Customer Service

A large brokerage company added a twist to their toll-free telephone cue—“…punch 6 if you’d like to hear a duck quack!” Word of the playful feature spread and soon millions of people were weekly calling to hear the duck. The company had to remove the unique...