Innovative Service Scenography

Innovative Service Scenography

The food at this well-known seafood restaurant franchise was very good and reasonably priced.  There were a few nautical photos on the walls.  Except for those two features—pictures and menu–it could have just as easily been a steakhouse, Mexican or Italian food...
The Tactile Side of Innovative Service

The Tactile Side of Innovative Service

During the 1960’s, except for the Sears Roebuck catalog, store shopping was about the only means for acquiring merchandise.  Well, there was the ice cream truck and Farmer Brown who sold their products through the neighborhood.  But, they only came through on...
Is Your Customer Experience Like Grape Jelly?

Is Your Customer Experience Like Grape Jelly?

Now, don’t get me wrong.  I like grape jelly.  And, you always get it with your toast or biscuit when you order breakfast at a restaurant…from the five-star gourmet type to the “what’s a star” truck stop.  Can you remember the last time you had grape jelly at a...