Make your customers’ experiences an adventurE

Make your customers’ experiences an adventurE

I have a confession. I almost always go for the “off the beaten path” choice. Tried and true is typically trumped by “I’ve never had that before.”  So, you can imagine my reaction when the waiter seated us and handed us the breakfast menu with the announcement:...
Innovation is the New Symbol of Survival

Innovation is the New Symbol of Survival

“What is something new and different your customers would say they have noticed recently?” It was a question I asked the CEO of a medium-sized company. The CEO, known for his impatience and strong personality, launched into a mini-sermon on the virtues of...
The Season of Customer Imagination

The Season of Customer Imagination

All my life, I thought leaves departed trees in the fall because they got too old to hang onto the branch and gravity bested their grasp. It does not work that way. Trees literally release their leaves from the limb. Here is how a leaf becomes the prey of gravity....