by wiadmin | Feb 10, 2014 | Customer Loyalty
One of the first things you learn about snowflakes in elementary school is they are all beautiful and all unique—no two alike. And, even though they appear white in color they are made of clear ice. It is a powerful metaphor for how we should treat customers....
by wiadmin | Jan 10, 2014 | Customer Loyalty
He sat on the right side of the pew a row up from me. Wearing noticeably expensive trousers, alligator shoes without socks and a new dress shirt, he looked like a wealthy man on holiday that, on a Sunday morning impulse, elected to stop by our quaint mountain church....
by wiadmin | Nov 29, 2013 | Customer Loyalty
This past week I received good service from four companies—Apple, Bass Pro Shops, Custom Printing and Roper’s Collision Center. But, the stores I would tell stories about this week are from the two small businesses you never heard of…unless you live in my...
by wiadmin | Oct 8, 2013 | Customer Loyalty
Georganne Mires at Colwick Travel in Dallas has been my travel agent for over twenty years. When my friends chide me about why I don’t save tons of money by booking my flights and hotels on Tripadvisor, Orbitz or Expedia, I just tell them a Georganne story. “Assume...
