Customer Experience – On Purpose

Customer Experience – On Purpose

“Every business must serve a social purpose”. These are not the words of a social campaigner or a politician; they are the words of a banker, Ashok Vaswani, the CEO of Retail and Business Banking at Barclays, one of the world’s largest banks. Barclays has been...
The Cultural Sweet Spot

The Cultural Sweet Spot

The sweet spot is that place where a combination of factors result in the optimum response for a given amount of effort. It is a phrase particularly used in sports. It is the spot on the golf club or tennis racket where the intersection of the ball with the effort of...
Become a Learning Organization

Become a Learning Organization

Sony was founded in 1946 by Masaru Ibuka (1908-1997) as a small electronics shop in a bomb-damaged department store building in Tokyo. The company had $530 in capital and a total of eight employees.  The radios they manufactured at the time were, like most around the...