What If Your Customers Ran Your Business?

What If Your Customers Ran Your Business?

I was working with a client in Alexandria, VA. At lunch, I wanted a simple sample of Old Town cuisine and walked to a small diner a few blocks from the Kimpton Lorien Hotel where we were meeting. The staff was noticeably happy and eager to please. The food was...
Is Your Customer’s Experience Fresh?

Is Your Customer’s Experience Fresh?

William Shatner is a part of my morning start-your-engines. At least most mornings. At 6 a.m. with a cup of fresh hazelnut black coffee, my wife and I watch a few minutes of the news. It gives our day a fresh, up-to-date beginning. Most days, William Shatner does a TV...
Nurturing Perennial Customers

Nurturing Perennial Customers

The daffodils and crocus flowers greeted me this sunny morning as I walked out into the side yard. It was as if they were showing off their best behavior, aimed at enriching my life. They are my friends. They come back every year and seem to thank me for serving them...