The Quality of Service

The Quality of Service

Mrs. Pope was my fifth grade teacher.  I did not know the word back then, but she was a renaissance teacher.  As her students, we painted, sculpted, created scrapbooks, played classroom games, learned poetry, and staged musicals complete with costumes.  It was the...
The Valentine as Customer: Authentic Caring

The Valentine as Customer: Authentic Caring

Rick McIntire called me last week!  He was the really great sales person who sold me a GMC Jimmy SUV in Dallas about twenty years ago…that was at least four Lexus’s and a fire engine red Mazda Miata ago.  Rick knows I changed brand affinity because the GMC dealership...