The 9 1/2 Principles of Innovative Service
Value-added has been the service solution for many service exemplars—take what customers expect and add a little more. But value-added extras have gotten a lot more expensive. Tough economic times call for a new approach: value-unique service. The 9 ½ Principles of Innovative Service is your instruction manual and inspirational guide to making service an experience that causes your customers to swoon, smile, and sing your praises! It is your spark plug for bringing energy and igniting your customers’ experiences.