Chip R. Bell is a senior partner with the Chip Bell Group and manages their office near Atlanta. He has served as consultant, trainer, or speaker to such major organizations as GE, Microsoft, State Farm, Marriott, Lockheed-Martin, Cadillac, KeyBank, Ritz-Carlton Hotels, Pfizer, Eli Lilly, USAA, Merrill Lynch, Allstate, Caterpillar, Hertz, Accenture, Verizon Wireless, Home Depot, Harley-Davidson, and Victoria’s Secret. Additionally, he was a highly decorated infantry unit commander in Vietnam with the elite 82nd Airborne. Chip is the author or coauthor of 21 books, many national best-sellers. Some of his previous books include "Wired and Dangerous" (coauthored with John Patterson and a winner of a 2011 Axiom Award as well as a 2012 Independent Publishers IPPY Award), "Take Their Breath Away" (also with John Patterson), "Managers as Mentors" (with Marshall Goldsmith and winner of the Athena Award), "Magnetic Service" (with Bilijack Bell and winner of the 2004 Benjamin Franklin Award), "Managing Knock Your Socks Off Service" (with Ron Zemke), "Service Magic" (also with Ron Zemke) and "Customers as Partners." His newest book is "Sprinkles: Creating Awesome Experiences through Innovative Service" and is a sequel to the popular "The 9 1/2 Principles of Innovative Service." He has appeared live on CNBC, CNN, Fox Business Network, ABC and his work has been featured in Fortune, Business Week, Forbes, Wall Street Journal, USA Today, Inc. Magazine, Entrepreneur Magazine and Fast Company.