Take Your Customers on a Camping Trip

I am an avid fan of camping. Not the KOA type with too many loud TV’s, barking dogs and kids with no governor on their decibel level. I prefer primitive camping in a tent and sleeping bag in a remote area with no amenities but the ones you bring or create. You are surrounded by pure serenity and raw nature. Cooking breakfast is a creation done slowly and all by hand. Bacon cooked on a camp stove tastes far better the same bacon nuked by a microwave.

Evening activities include stories, s’mores, and a roaring fire. On a recent trip into the wilds, our wake-up call came from two owls loudly calling to each other in the nearby woods. Our only luxury was designer coffee perked on a camp stove. A light afternoon rain forced a romantic retreat to the tent, complete with a short nap. Birds acted more like close friends than distant observers. It was relaxation squared. The nearby stream provided a sound effect that was as entertaining as it was refreshing.

Customer experience today needs the authenticity and handmade nurturance mastered on a camping trip. While many customers have a need for speed, they still value attention to detail and attentiveness to their desires. Most are wary of mechanized, sanitized and marginalized experiences that shoehorn their experiences into a cookie cutter formula. Inventive service delivered naturally takes extra time and greater effort. But, it leaves your customers with a story there are ready to share and a memory they are eager to repeat.

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Dr. Chip R. Bell is a world-renowned authority on customer loyalty and innovative service. Global Gurus ranked him in 2018 the #2 keynote speaker in the world on customer service; #1 in North America. He also is the author of numerous national and international best-selling books including Take Their Breath Away, Managing Knock Your Socks off Service, Magnetic Service, The 9½ Principles of Innovative Service and Customers as Partners. His books have been translated into over a dozen languages.

His newest customer service book is the award-winning, best-selling book Kaleidoscope: Delivering Innovative Service That Sparkles.

Dr. Bell has appeared live on CNBC, Bloomberg TV, CNN, Fox Business, ABC, CBS, NPR Marketplace and his work has been featured in Fortune, Wall Street Journal, Financial Times, Forbes, Businessweek, Entrepreneur, Inc. Magazine, and Fast Company.


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