Innovative Service Gifts

Innovative ServiceWe checked into the ranger’s store to get our permit for a camp site. It was in the midst of a lush forest…especially the primitive area where we prefer to pitch our tent and build a camp fire. As we were leaving the store to find our site, the receptionist said, “You might need this.” It was what every Army soldier would know as a P38, a miniature can opener. We no doubt looked puzzled. “A can opener is the most frequently forgotten item, according to our campers,” he explained.

A very gloomy Wall Street Journal on a very long flight left me with a very bad headache. And, I rarely get headaches! As soon as I exited the jet way at the San Francisco Airport, I headed for the nearest newsstand for some relief—Advil®. I opened the plastic package and removed the two tablets in foil for some quick relief. Tucked behind the foil was a collapsible paper cup just big enough for two large swallows of water.

Providing a special gift can turn an okay service experience into one with a surprise. And, the gifts that make customers smile are the ones that are simple, unexpected and seem to fit the situation.

What can you add to your customer’s experience that will leave them awed?


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Dr. Chip R. Bell is a world-renowned authority on customer loyalty and innovative service. Global Gurus ranked him in 2018 the #2 keynote speaker in the world on customer service; #1 in North America. He also is the author of numerous national and international best-selling books including Take Their Breath Away, Managing Knock Your Socks off Service, Magnetic Service, The 9½ Principles of Innovative Service and Customers as Partners. His books have been translated into over a dozen languages.

His newest customer service book is the award-winning, best-selling book Kaleidoscope: Delivering Innovative Service That Sparkles.

Dr. Bell has appeared live on CNBC, Bloomberg TV, CNN, Fox Business, ABC, CBS, NPR Marketplace and his work has been featured in Fortune, Wall Street Journal, Financial Times, Forbes, Businessweek, Entrepreneur, Inc. Magazine, and Fast Company.


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