The Jeanne Bliss ‘Make Her Proud’ Standard

True confession, I love movies! And, one my favorites is The Blind Side. It is the true story of Michael Oher, a talented offensive lineman who was drafted by the Baltimore Ravens. The number one goal of an offensive lineman is to protect the quarterback from the advance of opponents the quarterback is not likely to see while deciding to run or throw the football. Oher is an African-American, high school-aged son of a drug addicted mom on his way to poverty and pitifulness who is adopted by a well-to-do white family in Memphis.

If you have not seen the movie, I would recommend it. Sandra Bullock won the Academy Award for best actress for her role as Michael’s adoptive mother, Leigh Ann Tuohy. The movie was also nominated for best picture. The real Michael Oher graduated from Ole Miss and played for the Ravens when they won the Super Bowl against the San Francisco 49ers in 2013. He later played for the Tennessee Titans and the Carolina Panthers.

My favorite scene in the movie occurred during one of Michael’s early high school games when his adopted mom pulled Michael aside and reminded him that his teammates were his family and his job was to protect his family. Having not had a real family early in his life and then getting a great family when he was adopted by the Tuohy family, he got it! It was the turning point in the movie and apparently a turning point in Michael’s legendary football career.

Two winners: Jeanne Bliss’ latest book and my 101-year-old mother, Avis.

Jeanne Bliss has given us a similar gift in her newest book, Would You Do That to Your Mother. It is a profound and practical reminder that how you treat your customers should parallel how you would treat your mother. But, Bliss takes the “protect your family” message to an even higher level: Would your customer service make your mother proud? Like all of Jeanne’s books, she fills it with practical examples, poignant queries, and put-it-to-use tools.

And, like all of Jeanne’s books, she writes with the passion, confidence, and experience of Leigh Anne Tuohy who was so concerned with Michael’s football performance she stopped the game and bypassed his coach to give Michael her special advice. She also hired a wise tutor to ensure he got a SAT score that would get him into the University of Mississippi. Read this great book and let Jeanne Bliss give you her powerful counsel and wise tutelage about how to up your game when it comes to keeping your customers blissful!

Note: Jeanne honored me and my mother, Avis, by including her story. If you have a tale about your mom, you can submit it as well.

Add Your Response


Never miss a post! Sign up to have future posts delivered to your inbox:


Dr. Chip R. Bell is a world-renowned authority on customer loyalty and innovative service. Global Gurus ranked him in 2018 the #2 keynote speaker in the world on customer service; #1 in North America. He also is the author of numerous national and international best-selling books including Take Their Breath Away, Managing Knock Your Socks off Service, Magnetic Service, The 9½ Principles of Innovative Service and Customers as Partners. His books have been translated into over a dozen languages.

His newest customer service book is the award-winning, best-selling book Kaleidoscope: Delivering Innovative Service That Sparkles.

Dr. Bell has appeared live on CNBC, Bloomberg TV, CNN, Fox Business, ABC, CBS, NPR Marketplace and his work has been featured in Fortune, Wall Street Journal, Financial Times, Forbes, Businessweek, Entrepreneur, Inc. Magazine, and Fast Company.


More on Chip