It’s Not Easy Being Green

green frogKermit the Frog (a.k.a., Jim Henson) sang an insightful song on both Sesame Street and The Muppet Show“It’s Not Easy Being Green.” It could be about remarkable service. Some of the lyrics (written by Joe Raposo) go,

“But green can be cool and friendly-like; and green can be big like an ocean, or important like a mountain, or tall like a tree.”  

Green is code for remarkable, not necessarily related to environmentally friendly. Delivering a remarkable (a.k.a., green) service experience is not easy.  Are your front-line servers friendlier than the cast members at Disney?  That’s being green!  Is your website more user-friendly than Amazon’s?  That’s being green! Do your customers believe the value of your service is a better bargain than a ticket on Southwest Airlines?  Green, again!  Celebrate National Customer Service week by creating experiences that get people talking (remark-able)  and cause your customers to see you as “cool and friendly-like…and, important like a mountain.”

Green is the color for “full steam ahead.” It can symbolize progress, growth, and profits.  And to your customers, it symbolizes a service provider who cares enough to give the very best. Kermit closes the song with,

“I am green and it’ll do fine, it’s beautiful, and I think it’s what I want to be.”

Right on, Kermit!

Photo Credit: Samuel Sharpe via Flickr

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Dr. Chip R. Bell is a world-renowned authority on customer loyalty and innovative service. Global Gurus ranked him in 2018 the #2 keynote speaker in the world on customer service; #1 in North America. He also is the author of numerous national and international best-selling books including Take Their Breath Away, Managing Knock Your Socks off Service, Magnetic Service, The 9½ Principles of Innovative Service and Customers as Partners. His books have been translated into over a dozen languages.

His newest customer service book is the award-winning, best-selling book Kaleidoscope: Delivering Innovative Service That Sparkles.

Dr. Bell has appeared live on CNBC, Bloomberg TV, CNN, Fox Business, ABC, CBS, NPR Marketplace and his work has been featured in Fortune, Wall Street Journal, Financial Times, Forbes, Businessweek, Entrepreneur, Inc. Magazine, and Fast Company.


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