Here’s Why You Should Serve Your Customers ‘Chicken Soup’

From the time I was a young boy, I heard that one of the best cures for a common cold was chicken soup. I recall in high school looking it up in the encyclopedia (that’s the early version of Google it) to discern what magic this concoction might have that would give it such medicinal powers. Its secrets were not revealed; I only found a recipe.

Even my friend Jack Canfield wrote a whole series of books with titles that started with Chicken Soup for the Soul. It spawned a brand category of countless books for every group and occasion. My chiropractor proudly displays Jack’s (and his co-author Mark Victor Hansen’s) book, Chicken Soup for the Chiropractic Soul. I once teased Jack about when they planned to release, Chicken Soup for the Bank Robber’s Soul!

It was not chicken soup that “cured” your cold as a child. It was your mother’s chicken soup. Granted the broth might have made your sour throat feel better, the small chunks of chicken might have given you needed energy and the noodles might have yielded some ease to your cough, but it was the care and concern your mother put into cooking and serving the soup that made you feel, “all better.”

Customers live in an era of rush, worry, hassle, and complexity. Finding great service can be a rare experience. But, they will value your offering more if the experience you deliver is carefully prepared and compassionately served with the effort your mother put into the chicken soup she spooned into your mouth to make you feel valued and special.

And, if you need special instruction into how that is best done, buy a copy of Jeanne Bliss’s new book, Would You Do That To Your Mother? launched this week!

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Dr. Chip R. Bell is a world-renowned authority on customer loyalty and innovative service. Global Gurus ranked him in 2018 the #2 keynote speaker in the world on customer service; #1 in North America. He also is the author of numerous national and international best-selling books including Take Their Breath Away, Managing Knock Your Socks off Service, Magnetic Service, The 9½ Principles of Innovative Service and Customers as Partners. His books have been translated into over a dozen languages.

His newest customer service book is the award-winning, best-selling book Kaleidoscope: Delivering Innovative Service That Sparkles.

Dr. Bell has appeared live on CNBC, Bloomberg TV, CNN, Fox Business, ABC, CBS, NPR Marketplace and his work has been featured in Fortune, Wall Street Journal, Financial Times, Forbes, Businessweek, Entrepreneur, Inc. Magazine, and Fast Company.


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