SPRINKLES-Be a Portal to Passion

Portals are cool concepts. They are like doorways or secret passageways into another world. The wall outlet is such a portal. It sits passively on a room wall. But, plug an electric cord into it and the lamp will come on, the hair dryer will blow, or the oven will be set to cook.

Innovative service is much like a portal. And, you are the magical source of passion, energy and light in the way the power company is to electricity. You can be the invitation for customers to plug in and experience your special encounter.

I was on a Southwest flight to Houston and the flight attendant sang and danced the FFA mandated safety speech. She referenced their gourmet peanuts each hand-selected for their unique flavor; the soft drinks were signature versions of familiar brands; and, the pilot was the most handsome pilot in the company…all for this special flight. Everyone on board recognized the over-the-top and tongue-in-cheek spiel was an exaggeration. And, everyone clapped at the end of the flight.

The wattage of passion you transmit is completely in your outlet. The special ways you can harness and focus your attitude are in your control. Connect with your customers like a portal to a magical realm of delight. Turn your customer on by delighting them with a surprise that lights up their life and heats up their joy.

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Dr. Chip R. Bell is a world-renowned authority on customer loyalty and innovative service. Global Gurus ranked him in 2018 the #2 keynote speaker in the world on customer service; #1 in North America. He also is the author of numerous national and international best-selling books including Take Their Breath Away, Managing Knock Your Socks off Service, Magnetic Service, The 9½ Principles of Innovative Service and Customers as Partners. His books have been translated into over a dozen languages.

His newest customer service book is the award-winning, best-selling book Kaleidoscope: Delivering Innovative Service That Sparkles.

Dr. Bell has appeared live on CNBC, Bloomberg TV, CNN, Fox Business, ABC, CBS, NPR Marketplace and his work has been featured in Fortune, Wall Street Journal, Financial Times, Forbes, Businessweek, Entrepreneur, Inc. Magazine, and Fast Company.


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