SPRINKLES-Discovering The Spice of Service

We sometimes credit Christopher Columbus with discovering America in 1492. But, frankly America was not lost. If there was a discovery involved, Leif Erikson had taken care of it 500 years earlier. The truth be told, Christopher was not hunting for a new world. He was searching for a trade route to the Far East to locate and import spices. In Chris’s day, spices like cinnamon, clove and pepper were as valuable as gold.

On his exploration he encountered Jamaica. On that visit he was introduced to allspice and chili, two brand new spices that would forever alter cooking. Over five hundred year later, all manner of curries, stews, breads cookies and soaps are far tastier, thanks to this Italian explorer. Plus, his stories about his courageous voyages created a permanent European connection with the Americas and launched exploration, conquest, and colonization that would last several centuries.

The pursuit of service spice can have a similar impact on customers. It can brighten their life much like enjoying chili around a campfire. Innovative service is all about add the spice of service. For those delivering service, it can enhance work life in the same manner. We all enjoy being the creator of smiles and swoons.

But most importantly, service with spice can enrich the relationship with the customer leading to expanded opportunities of further service. And, when customers return from the new world of innovative service, they bring with them compelling stories that entice others to want to enjoy.

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Dr. Chip R. Bell is a world-renowned authority on customer loyalty and innovative service. Global Gurus ranked him in 2018 the #2 keynote speaker in the world on customer service; #1 in North America. He also is the author of numerous national and international best-selling books including Take Their Breath Away, Managing Knock Your Socks off Service, Magnetic Service, The 9½ Principles of Innovative Service and Customers as Partners. His books have been translated into over a dozen languages.

His newest customer service book is the award-winning, best-selling book Kaleidoscope: Delivering Innovative Service That Sparkles.

Dr. Bell has appeared live on CNBC, Bloomberg TV, CNN, Fox Business, ABC, CBS, NPR Marketplace and his work has been featured in Fortune, Wall Street Journal, Financial Times, Forbes, Businessweek, Entrepreneur, Inc. Magazine, and Fast Company.


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