SPRINKLES-Innovative Service as a Joggling Board

What do you get when you cross a rocker with a long wooden plank that bounces up and down like the rocking motion of a horse carriage? It is a joggling board (Google it!!). It was very popular on the porches of antebellum homes in the Deep South during the pre-civil war era. The ends of the board were mounted on stands with rocker bases at each end. If you sat in the middle of the plank, you could bounce and rock at the same time.

Innovative service is service with the ingenuity and gymnastic joy of a joggling board. It is filled with surprise but can touch the child-like exuberance of customers as well as the peace and tranquility of knowing you are cared for as well as cared about.

Joggling boards were also called “courting boards.” A boy and girl were seated at opposite ends of the board under the watchful eye of the girl’s chaperone. As the night wore on and the couple bounced and rocked, they gradually shifted to the middle of the board. It was said that no home with a joggling board on the porch had an unwed daughter. Without pushing this metaphor too far, innovative service is an experience that courts customers in a fashion that turns interest into affection and a single visit into a long-term advocacy.

Add Your Response


Never miss a post! Sign up to have future posts delivered to your inbox:


Dr. Chip R. Bell is a world-renowned authority on customer loyalty and innovative service. Global Gurus ranked him in 2018 the #2 keynote speaker in the world on customer service; #1 in North America. He also is the author of numerous national and international best-selling books including Take Their Breath Away, Managing Knock Your Socks off Service, Magnetic Service, The 9½ Principles of Innovative Service and Customers as Partners. His books have been translated into over a dozen languages.

His newest customer service book is the award-winning, best-selling book Kaleidoscope: Delivering Innovative Service That Sparkles.

Dr. Bell has appeared live on CNBC, Bloomberg TV, CNN, Fox Business, ABC, CBS, NPR Marketplace and his work has been featured in Fortune, Wall Street Journal, Financial Times, Forbes, Businessweek, Entrepreneur, Inc. Magazine, and Fast Company.


More on Chip