Take the Show on the Road

Ceramic-Cookie-Mugs-KNS-CKSD002- NPISWhen Al Hopkins was a young boy he watched the other ten-year-olds wait for customers to stop by their sidewalk lemonade stands in the hot summer sun. Al abandoned the “stand” concept and took his lemonade business door-to-door. He made enough money in one summer to buy a new Schwinn Flyer bicycle with a siren!

Innovative service is distinctive, unique, unusual, atypical, unexpected, and all the other words you can think of that insinuate a pleasant surprise. This brand of service yields in customers the exact same emotional reaction that might be created by witnessing a rainbow you did not expect, or getting a novel gift that communicates the giver knew you much better than you realized.

What would your customer experience be like if you had a magic wand and could change one important aspect of the customer experience? Or, if you had unlimited resources? Or, if the new experience was going to carry the name of your child, spouse, best friend or parents?


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Dr. Chip R. Bell is a world-renowned authority on customer loyalty and innovative service. Global Gurus ranked him in 2018 the #2 keynote speaker in the world on customer service; #1 in North America. He also is the author of numerous national and international best-selling books including Take Their Breath Away, Managing Knock Your Socks off Service, Magnetic Service, The 9½ Principles of Innovative Service and Customers as Partners. His books have been translated into over a dozen languages.

His newest customer service book is the award-winning, best-selling book Kaleidoscope: Delivering Innovative Service That Sparkles.

Dr. Bell has appeared live on CNBC, Bloomberg TV, CNN, Fox Business, ABC, CBS, NPR Marketplace and his work has been featured in Fortune, Wall Street Journal, Financial Times, Forbes, Businessweek, Entrepreneur, Inc. Magazine, and Fast Company.


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