What if…? Kitchen vs. Cathedral

windowWhat if your customer’s experience was a window? Would it be like the windows in a typical kitchen or would it be innovative like the ones in a magnificence cathedral?

My son and his fiancé elected to get married in a large antique church in mid-town Atlanta. Their choice of church was driven in part by the splendid stained glass windows in the large sanctuary. Just at the “I do” part of their late afternoon ceremony, the setting sun suddenly showered through one giant stained glass window sending a mosaic of bright colors over the wedding party. It took our breath away!

If your customer service was a window, would it be an ordinary shape…plain square or rectangle? Or would it be arched and interesting? Would it be clear or distinctive and colorful. Would it be handmade and special or would it be cookie cutter like it came straight out of window factory. Would it deliver a story-to-tell in the memory of the recipient, or completely disappear from the customer’s ability to recall?



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Dr. Chip R. Bell is a world-renowned authority on customer loyalty and innovative service. Global Gurus ranked him in 2018 the #2 keynote speaker in the world on customer service; #1 in North America. He also is the author of numerous national and international best-selling books including Take Their Breath Away, Managing Knock Your Socks off Service, Magnetic Service, The 9½ Principles of Innovative Service and Customers as Partners. His books have been translated into over a dozen languages.

His newest customer service book is the award-winning, best-selling book Kaleidoscope: Delivering Innovative Service That Sparkles.

Dr. Bell has appeared live on CNBC, Bloomberg TV, CNN, Fox Business, ABC, CBS, NPR Marketplace and his work has been featured in Fortune, Wall Street Journal, Financial Times, Forbes, Businessweek, Entrepreneur, Inc. Magazine, and Fast Company.


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