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Magnetic Service

About the book

Passionately devoted customers champion you, forgive you, defend you (even when you were at fault), and are willing to pay a premium (think Harley-Davidson motorcycles, Ritz-Carlton hotels and Starbucks coffee). Whether your customers are external or down the hall, this powerful book unveils seven provocative secrets for branding the service connection. Foreword by Rich Teerlink, retired Chairman and CEO of Harley-Davidson, Inc.   A national best-seller