Distinctive customer service, especially in the professional services or B2B world, can be vastly different than the approach used by a merchant to win a consumer. For the business-to-business world and/or the space of sophisticated products or specialized expertise like law, medicine and accounting; the path to success has become a long-term, profitable relationship, not just a great experience. When those you serve feel like valued partners in a power-free relationship, their expectations are more realistic, they are more forgiving of mistakes, more ardent advocates, and their economic investment in the firm or organization deepens. Research convincingly demonstrates it is the depth of the relationship, not the quality of the product or professional expertise, which retains the relationship. Based on his international best-selling book Customers as Partners, Chip’s insightful, powerful keynote provides audiences with provocative, yet practical tools, tips and techniques for building profitable relationships that last.