Value-added service is facing a dead-end street! As margins get more challenging, taking what your customers expect and just adding more is no longer the best path to growth and profits! Today’s winners focus on value-unique—creating those unexpected, simple but inventive ways to take their customers’ breath away! Awesome service for today’s picky, fickle and vocal customers requires a constant and deliberate pursuit of innovative ways to make the customers’ experiences sparkly, but consistent; enriching, and profitable. Based on Chip’s national best-selling book Sprinkles: Creating Awesome Experiences Through Innovative Service and recently released award-winning book Kaleidoscope: Delivering Innovative Service That Sparkles, this lively, provocative keynote draws on Chip’s 25+ years working with the world’s leading brands to help them stay ahead of their competition by maintaining ingenious customer experience strategies. Attendees leave with countless cutting-edge techniques and a head full of ideas for reinventing or reigniting the customer experience they deliver.