Stop Stepping Over Dollars

Stop Stepping Over Dollars

One of the most famous automobile dealerships in the world is Sewell Village Cadillac in Dallas, Texas. After calculating the lifetime value of a loyal buyer, owner Carl Sewell, author of Customers for Life, said, “If the typical happy customer spends over...
Do You Have a Customer Trim?

Do You Have a Customer Trim?

Boating is one of my passions. Few hobbies are more peaceful than a slow boat ride with your favorite beverage around the breathtaking lake on which I live. Or, more exciting than the hard pull of a large big mouth bass on a fishing line off the front of my pontoon...
What If Your Customers Ran Your Business?

What If Your Customers Ran Your Business?

I was working with a client in Alexandria, VA. At lunch, I wanted a simple sample of Old Town cuisine and walked to a small diner a few blocks from the Kimpton Lorien Hotel where we were meeting. The staff was noticeably happy and eager to please. The food was...